Writing · Conversational
Storytelling
Close the gap between what you build and why it matters
When to use this
- — You keep getting asked "why are you building this?" and never have a good answer
- — Your pitch feels flat and people don't know what to do after hearing it
- — You need to define your brand voice or personal narrative
- — You're writing an About page or origin story
- — You're navigating a pivot, shutdown, or rebrand and don't know how to tell people
What you provide
- — The raw, unpolished version of why you started (the more personal, the better)
- — What you're building and why
- — Current narrative attempts (pitch, about page, etc.)
What you get back
- — Core narrative arc (before state, inciting incident, vision)
- — Your narrative rewritten for three audiences: yourself, your past self, and one real person
- — A transformation statement: what changes for your audience because you exist
- — Voice guide: what you sound like at your best
- — Emotionally-mapped communication plan for pivots, shutdowns, or rebrands
Try these
I keep getting asked "why are you building this?" and I never have a good answer. Help me find my story. I'm a former teacher building EdTech. I have a pitch deck but the story feels flat. Here's what I have: [paste] Install
Open Claude → Customize, scroll to Skills, click "Add skill", and upload the .zip file (no need to unzip). Or paste the contents into any AI agent.
Or copy this prompt for your AI:
git clone --depth 1 --sparse --filter=blob:none https://github.com/filip-pilar/founder-skills.git && cd founder-skills && git sparse-checkout set skills/storytelling && install the skill from skills/storytelling/
Not using Claude yet?
Try Claude →