Growth · Planning
Growth Playbook
Diagnoses your actual growth stage, tells you whether to market or sell, and prescribes complete experiment plans — not a framework deck
When to use this
- — Growth is flat and you don't know what to focus on
- — You just launched and need your first 50 users who love your product
- — You have users but retention is terrible
- — You're posting on social media but nothing is converting
- — You want growth experiments designed from a funnel diagnosis — not just a list of ideas to try
What you provide
- — Current metrics (users, revenue, conversion rates)
- — Description of your stage and what you've tried
- — Your product and target audience
What you get back
- — Stage diagnosis (pre-launch, early, plateau)
- — Marketing vs. selling gate decision with funnel math proof
- — Direct outreach playbook with 5-7 specific places to find your first users
- — First-touch conversation script (understand first, pitch never)
- — AARRR funnel diagnostic with specific leak identified
- — 8-10 complete micro-experiments (2-3 days each) with hypothesis, metric, and kill/double-down criteria — no need to chain to Experiment Lab
- — Compounding funnel math with your numbers
- — Sherpa milestone roadmap (10 who love it → 100 → 1,000)
Try these
I have 12 users but growth is flat. Most came from my Twitter. I just launched. How do I get my first 50 users? We're at 500 users but retention is terrible. What should I focus on? Install
Open Claude → Customize, scroll to Skills, click "Add skill", and upload the .zip file (no need to unzip). Or paste the contents into any AI agent.
Or copy this prompt for your AI:
git clone --depth 1 --sparse --filter=blob:none https://github.com/filip-pilar/founder-skills.git && cd founder-skills && git sparse-checkout set skills/growth-playbook && install the skill from skills/growth-playbook/
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